In an effort to become better organised, Mondays on Running With Pens will be for Writers.
So, welcome to to first of my new Mondays! Today I’m looking at publisher’s attitudes to product promotion.
It’s no secret that publishers no longer have the budgets to promote books. Well, at least they don’t have the budgets to promote ‘all’ books. However, this is the first time I’ve actually seen those words in black and white. Because that’s what Pan Macmillan have done – they’ve admitted that promoting the book is pretty much squarely the author’s responsibility.
The good news is they’ve also offered a breakdown of the social media strategies they suggest, and offered some lessons on how to use each one.
Which of these do you use and which do you think are the most effective?